Want to know where corporate gifting is heading in 2025-2026? Find the answer in the latest Swag42 merch trends report.
Swag42’s Corporate Merch Trends Report 2025-2026 explains the most significant swag trends shaping the future of branded merchandise, backed by current data, expert insights, and real-world examples.
This report is for HR, marketing, and event professionals who want to align their gifting strategy with what matters today: quality, sustainability, emotional experience, and innovation.
The 39-page merch trends report includes
- Recent stats and insights from leading global reports;
- Original findings from Swag42’s marketing survey and client base;
- Actionable tips and 42 merchandise ideas that support each of the latest swag trends;
- Practical takeaways to help you gift smarter in 2025.
Table of contents
- Introduction and data sources;
- Corporate gifting market overview;
- Regional market insights;
- Swag42 merchandise statistics;
- The latest merch trends and ideas.
We explore how remote work, rising CSR efforts, urbanization, and tech advancements reshape the corporate gifting landscape. You’ll also get hands-on suggestions on how to respond to trends like the rise of high-quality merchandise, sustainability, brand loyalty, wellness and fitness, and merchandise interactivity.
Packed with practical examples and fresh statistics from sources like McKinsey & Company, PwC, Edelman, and more, this report is your go-to guide for staying ahead of the curve.
Download the free report
Discuss the trends and get more swag ideas with Swag42 team through a free merchandise consultation.