Event merchandising is a simple yet effective way to connect with your audience. By creating and sharing customized, branded items during events, you help attendees remember your brand and leave a lasting impression.

Event merchandise is a powerful tool to increase your brand’s visibility and awareness. High-quality branded items make event attendees feel valued, build loyalty, and improve your brand’s reputation. Plus, event merch acts as a lasting reminder of the experience, keeping your brand top-of-mind long after the event.

According to the latest event merch trends, conference attendees seek swag that is both practical and memorable. Some popular examples of event swag include branded apparel (t-shirts, hoodies, hats, socks, etc.), shoppers, drinkware, backpacks, notebooks, and tech items.

When creating a swag bag for an event, include a mix of practical and memorable items that reflect your brand identity. Popular event merchandise ideas include branded hoodies, custom t-shirts, shoppers, travel tumblers, portable power banks, and fun sticker packs.

The best way to utilize leftover event merchandise is to repurpose it. For example, you can use leftover items for future conferences and events, offer them as rewards or gifts to your employees, or send them as thank-you gifts to valued clients and business partners.

An event merchandise concierge service is a comprehensive offering that handles all aspects of event merchandise management, from design and production to logistics and storage. Our Swag42 event merchandise concierge service includes: