Top corporate swag vendors in the EU

We shortlisted the top 10 best corporate swag vendors in the EU, evaluating them based on product variety, level of customization, shipping options, and standout features.

1. Swag42

Swag42 is an EU-based full-cycle provider of premium corporate merch, from design and production to worldwide delivery. The company has an extensive merch catalog with 800+ customized items across different categories, such as branded apparel, backpacks, tote bags, tech gadgets, office supplies, conference merch, travel essentials, kids’ gifts, wellness items, drinking containers, eco-friendly merch, and more. The company also offers holiday collections, including Christmas gifts.

Swag42 collaborates with renowned brands, offering customized merch from BOSS, Adidas, Nike, The North Face, Lenco, JBL, Canyon, Marshall, Stanley, and many more.

Above all, the company’s Fashion Department designs seasonal clothes collections with unlimited brand customization options, including embroidery, labels, patches, NFC integration, and full-bleed pattern printing.

With full-cycle production based in the EU, SWAG42 oversees every stage of merchandise creation — from selecting premium fabrics like organic cotton and bamboo to ensuring color accuracy, precise sizing, and flawless stitching. The company also sends product samples upon request.

All items are produced and shipped from Central Europe, ensuring fast and reliable delivery without intermediaries. Both international and bulk shipping are available. 

The company also provides a self-service platform for convenient merch ordering, customization, shipment, and delivery tracking.

Image source: Swag42

Standout features:

• 800+ merch items in the catalog
• Custom internal collections
• Collaborations with premium brands (BOSS, Adidas, The North Face, Lenco, Marshall, Stanley, Rains, etc.)
• Conference merch and end-to-end event merch support
• On demand, bulk orders, and international shipping are available (158 countries)
• Self-service platform for merch design, order, and shipment tracking
• Diverse customization options (embroidery, printing, labels, patches, engraving, NFC integration)
• Sustainable merch
• Free warehousing for ordered merchandise
• Assistance with customs clearance
• Free branding design mockups
• 97% client satisfaction rate

Image source: Swag42

2. Merchery

Based in Brussels, London, and New York, Merchery creates beautiful and sustainable merchandise across diverse categories, including apparel, bags, headwear, office supplies, drinkware, home goods, and wellness products.

The company offers a variety of premium brand items, including Stanley tumblers, The North Face jackets, Patagonia backpacks, Moleskine journals, and Rains tote bags.

From high-quality leather goods to eco-friendly products, Merchery carefully selects each item to ensure it meets the standards of quality and sustainability. They strive for transparency throughout the supply chain, committing to traceability from raw materials through to the final product.

Merchery is a full-service partner that can help you with merch design, customization, and logistics.

Standout features:

• Diverse catalog, including premium brands
• Sustainability and ethical sourcing
• Multiple branding techniques (printing, laser engraving, etc.), and clients receive an e-proof before production
• Multi-address, local and international shipping
• Branded and blank samples available
• Curated ‘Made in Europe’ collection, emphasizing ethical manufacture and shorter supply chains to reduce carbon footprint.

Image source: Merchery

3. Total Merchandise

Total Merchandise is a UK-based swag vendor offering 10,000 key product lines on its website. It sells everything from branded clothing and lifestyle merch to tech gadgets and office accessories.

The company has 1,000 eco-friendly merchandise items, including compostable, recyclable, and biodegradable products. It also features seasonal collections (spring, summer, autumn, winter, Christmas, Easter, etc.) and special offers, such as discounted items (pens, bottles, keyrings, tech, etc.). 

Total Merchandise offers warehousing, fulfillment, inventory management, custom packaging, and multi-address shipping. However, their service is optimized specifically towards UK clients. 

They can provide a quote in one working hour and emphasize prompt customer support.

Standout features:

• 10,000+ key product lines, including sustainable options
• Art and design services to ensure your branding and marketing message looks best on your chosen products
• Preset packs and custom-branded packaging (boxes, gift bags, branded sleeves)
• End-to-end order support (storage, packing, inventory update, and shipping to multiple addresses)
• Multiple awards, including BPMA’s distributor of the year

Image source: Total Merchandise

4. Printful

Although its headquarters are located in the US, Printful is an on-demand printing and fulfillment company that has fulfillment centers and partners with facilities globally, including locations in Europe, Canada, Mexico, and parts of Asia.

The company offers a selection of 448 custom products, including T-shirts, hoodies, leggings, bags, pens, bottles, and other categories. Printful serves both small-scale creators and large brands by integrating with major e-commerce platforms (Shopify, WooCommerce, Etsy, etc.). 

Printful emphasizes sustainability through the on-demand model, which reduces overproduction and inventory waste, and by offering eco-friendly products.

When you place an order, Printful automatically receives, prints, packages, and ships the item under the seller’s branding, handling the entire fulfillment pipeline. It offers 24/7 assistance, including live support from experts, video tutorials, and guides.

Standout features:

• 448 customized products (T-shirts, hoodies, leggings, bags, bottles, etc.)
• Print-on-demand model with no minimums (products are produced only when ordered)
• Custom branding (printing, labels, custom inserts) and packaging
• Every order undergoes a 3-step quality check to maintain consistency
• An internal Design Maker tool that allows you to choose from a variety of shapes and symbols, and access over 80 million premium stock photos and illustrations
• Around-the-clock customer support, design services, and software tools for high-volume brands

Image source: Printful

5. Spread Group

Spread Group is the parent company of five globally active e-commerce brands, headquartered in Leipzig, Germany, and Greensburg, Pennsylvania, USA.

Through its brands, including Spreadshirt, Spreadshop, TeamShirts, SpreadLIVE, and Spreadshirt Pro, Spread Group allows businesses, creators, and consumers to design, produce, and sell custom products via integrated e-commerce platforms. 

The company handles the entire backend, including warehousing, on-demand production, fulfillment, payments, and customer support.

As a made-to-order pioneer, Spread Group prioritizes sustainability by producing only in response to demand, thereby minimizing overstock.

Standout features:

• A group of five e-commerce brands focusing on the made-to-order business model
• Integrated e-commerce and fulfillment platform
• Multiple consumer and business brands (e.g., Spreadshirt for individual consumers and designers, Spreadshop for businesses to host merchandise shops, TeamShirts for team and organizational apparel needs, SpreadLive for event merchandise solutions, and Spreadshirt Pro for enterprise clients needing branded merch programs)
• Several production facilities in Europe and the US allow for optimized delivery to international customers
• End-to-end support for brands and creators

Image source: Spread Group

6. Essential Branding

Essential Branding is a UK-based corporate merch vendor specializing in branded apparel, corporate clothing, and promotional merch.

The company has an extensive merch catalog, offering products across multiple categories, including custom apparel, sports, travel, and sustainable merch. The company also offers customized products from premium brands, including Adidas, Nike, Under Armour, and Yoko.

Essential Branding offers a range of customization techniques, including screen printing, embroidery, embossing, laser etching, digital printing, and other creative services.

The company adopts sustainable practices such as using water-based inks and prioritizing organic or responsibly sourced garments 

Standout features:

• Extensive merch catalog and items from premium brands like Nike, Adidas, and Under Armour
• ISO 9001 and ISO 14001 certified, demonstrating quality and environmental management standards
• Offer merch distribution, fulfillment, and logistics across the UK and wider Europe
• Emphasize high quality and adopt sustainable practices such as using water-based inks and prioritizing organic and responsibly sourced garments

Image source: Essential Branding

7. Exclusive Business Gifts

Exclusive Business Gifts is a Belgian-based corporate swag company focused on creating high-quality custom business gifts for clients, businesses, and corporate relations. 

The company curates a selection of luxury, thoughtful gift items, including gourmet food and drink sets, wellness kits, and premium boxes. They also offer holiday-specific collections and branded packaging.

The swag company goes beyond catalog-based business gifts by assisting businesses with designing custom gift packages and handling delivery.

Standout features:

• 5,000+ gift items across different categories (food and drinks, tech gadgets, office accessories, home and wellness items)
• Direct-to-recipient shipping, multi-address delivery
• Custom gift packaging
• Lead times (from design approval to shipping) generally fall between 2 and 10 working days

Image source: Exclusive Business Gifts

8. HiGift

HiGift is an EU-based promotional and corporate gifts platform offering items across different categories, including tech, office, bags, textile, food, and leisure. All items in the catalog are certified and comply with all European Safety and Environmental Regulations.

The company’s catalog features over 10,000 products, with many items available for order with no minimum quantity requirement, making it ideal for small orders.

You can customize items online by uploading logos and receiving graphic mockups within hours. Plus, international shipment is available with real-time status updates.

Standout features:

• Wide customization and design support
• A loyalty program that grants access to tiered discounts as revenue thresholds are reached
• Eco-friendly items (natural, recycled, etc.) are available
• Certified products
• Accessible for small orders

Image source: HiGift

9. Vegea

Vegea is an EU-based promotional items vendor offering over 25,000 products. The company also offers items from premium brands, including Crocs, Ferrero, Hugo Boss, JBL, Moleskine, and Lindt. Additionally, they provide special merchandise categories, including ‘Sustainable development’, ‘Made in Europe’, ‘Items delivered in 48h’, and ‘Less than 1 euro’.

For large or specialized requests, Vegea offers import/custom production via its network of 250 factories. Their suppliers are audited from a CSR perspective.

Standout features:

• Extensive catalog with more than 25,000 products available
• About 80 product models with customization can be delivered in only 48 hours
• Personalized client support from order to delivery
• Have a network of 250 factories for large orders

Image source: Vegea

10. Habeco Promotional Gifts

Habeco Promotional Gifts is a Slovenian-based company offering a large selection of gifts for all occasions. It’s a one-stop shop that provides consulting, graphic design, and a wide selection of promotional products. Along with standard categories such as branded apparel, tech, and office supplies, the company features seasonal collections (e.g., Christmas) and eco-friendly merchandise. 

The company offers a diverse range of branding options, including pad printing, transfer printing, laser engraving, screen printing, embossing, digital transfers, and sublimation printing.

Habeco Promotional Gifts has a network of trusted and reliable suppliers, as well as comprehensive customer support.

Standout features:

• Over 30 years of service (founded in 1991)
• Many catalog items that can be dispatched within a week (non-branded items)
• Multiple branding and decoration techniques
• Have TAILOR-made items for which branding can be integrated into the manufacturing process (not just applied afterward)
• Offer personalized gift sets with name, message, and custom wrap directly to recipients’ home addresses
• Delivery to hotels, conference venues, and multiple addresses

Image source: Habeco Promotional Gifts

What to look for when choosing corporate swag vendors?

When choosing among custom company merch suppliers, it’s important to evaluate whether the company meets the following key criteria:

• Do they offer a broad range of promotional items across multiple categories?
• Can they handle both simple and complex customization (e.g., embroidery, custom packaging)?
• Do they offer product or material samples before full production?
• Do they provide convenient delivery options such as bulk shipping, on-demand delivery, or direct-to-recipient shipments?
• Do they have good reviews, testimonials, and portfolio examples?
• Do their product styles and quality fit your brand’s values?
• Do they have value-added support such as design assistance, warehousing, branded packaging, inventory management, and order tracking?
• Do they offer eco-friendly promotional items?