A custom conference swag collection helped the client expand the affiliate network at Sigma Budapest 2024.
Company
KNG Partners
Industry
Gaming & Gambling
Headquarters
Malta
Size, Employees
50+
How it all started
Our customer, KNG Partners, is an affiliate marketing company that partners with top gaming and gambling brands to drive their performance and engagement. The customer regularly attends industry events and uses conference swag to expand the partner network and strengthen the existing partner relationships.
Thus, at Sigma Dubai 2024, the KNG Partners team saw our conference swag and loved the design and quality. They wanted similar swag for their next gaming event – Sigma Budapest 2024.
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We saw some merchandise from another company at Sigma Dubai in 2024. We liked it a lot and decided to contact Swag42 to see what they can offer and to work on our first collection..
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Mihaela Virlan
Project Manager at KNG Partners
Solution
Swag42 produced a custom conference swag collection with a single design concept and delivered it to the customer’s Budapest warehouse.
Our team created eye-catching designs from scratch, accenting the KNG Partners’ innovative nature, style, and modernity. They integrated brand visuals, including the logo of its flagship product, Kingmaker, all in the company’s violet and yellow colors.
The collection included the following conference swag items:
- Hoodies for affiliates and team;
- Personalized T-shirts;
- Custom socks;
- Notebooks;
- Sticker packs;
- Shoppers;
- Branded caps.
562
conference swag items
5/5
merch quality and design
5/5
communication quality
5/5
process efficiency
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Custom hoodies for partners and team
As gifts for affiliates, we produced oversized unisex hoodies from the GOTS-certified brushed footer, branded with a custom-designed print. For a team there is a design difference: these hoodies have QR codes and callouts for easy engagement with conference visitors.
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Time-proven conference gifts: 100% cotton T-shirts
The T-shirt medium is made of a single jersey of 200 GSM density and customized with a print and a label.
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Trendy acid-washed caps
A brushed baseball cap is made of premium cotton twill with a washed finish. It is customized with embroidery, print, and a label.
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Сustomized shoppers
The eco-friendly shopper is made of 100% organic cotton canvas and branded with a silkscreen print.
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Conference swag bestsellers: high socks
Rice knit high socks made of 100% cotton with an American ribbing.
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Sticker packs
The custom A5 stickers are printed on a durable white opaque matte film.
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Results
Delighted with the swag, the customer provided warm feedback:
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From concept to delivery, the process and communication were smooth. The hoodies, T-shirts, and caps looked great and resonated with our team and partners.
Swag42 fully met our expectations in quality, efficiency, and creativity, and we’re excited to recommend them as a reliable merch partner to anyone preparing for events!

Mihaela Virlan
Project Manager at KNG Partners.
5/5
Net Promoter Score
4/5
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