Find out the latest conference swag trends that reshaped Swag42’s services and products.
At Swag42, events are at the heart of what we do. Supporting events with high-quality, eye-catching conference swag, we never stop joining such gatherings.
50% of Swag42’s orders are for conference swag.
By attending events, we fine-tune our services, studying the exhibitors’ and attendees’ needs, event vibes, and how well our merchandise performs. We are eager to understand the nuances that make each event unique.
Let us share the most significant events we’ve attended in 2024 and the conference swag insights that have shaped our strategies and enhanced our services.
ICE London
The International Casinos Exhibition was a huge event that brought together the leading professionals of the global gaming and gambling industry. The leading companies showcased their latest products; some even received European Casino Awards for their outstanding achievements
811
exhibitors
40K+
attendees
Companies needed to stand out, and Swag42 helped many of them shine at that event with eye-catching swag. One of them was Alpha Affiliates, an international digital marketing company and one of the leaders in the iGaming industry. They gained unprecedented warm feedback from the attendees.
With 40K+ people attending ICE London, your team’s look is the key. Your outfits are more than just clothes; they’re a way to show your company message.
Sandra Bondare
Co-founder and Head of Fashion at Swag42
Reflect Festival Limassol
This year, the annual celebration of innovation and creativity, Reflect Festival, occurred in Limassol. The conference was full of talks, workshops, panels, startup competitions, and networking. Swag42 was happy to join the festival vibe at our booth, meet our current clients, and hand out a lot of memorable conference swag.
250
investors
1K+
exhibiting startups
IFX EXPO Cyprus
We never stop improving services and products for fintech customers. The iFX EXPO Cyprus was an excellent opportunity for us to engage with the leaders in finance and fintech and explore the latest industry trends.
The conference gathered thousands of C-level executives from the world’s top brands, such as Exness, GFSC, and Deriv, as well as hundreds of fintech innovators and affiliates.
We were impressed and inspired by Zota — an Israel-based payment processing solutions provider. They set up a merch pop-up store in the best tranditions of Zara Home with a huge variety of home and wellness giveaways, as well as their special corporate aroma.
The eye-cathing product placement and high quality of promotional giveaways attracted atendees like a magnet. Despite their booth was not the biggest one, it stood out from other exhibitors.
IGB L!VE Amsterdam
As long as the iGaming industry is at the core of our business, IGB L!VE was vital for us. There were 10K+ gaming pioneers, including our current clients, and we wanted to stay connected, informed, and ahead.
40% of Swag42’s clients come from iGaming.
At IGB L!VE, Swag42:
- Engaged with our valued clients and met potential new ones;
- Discovered the latest trends to ensure our swag solutions reflect the vibrant spirit of the industry;
- Discussed how Swag42 differentiating swag can better meet the needs of the iGaming industry.
In collaboration with JoinAff, Swag42 prepared a limited promotional giveaway drop with the Amsterdam сity symbols. The souvenir t-shirts, shirts and sweatshirts with the Amsterdam iconic places gathered long queues of people. This conference swag was handed out through the win-win lottery.
Champions Lounge Amsterdam
Our clients, BGaming & CryptoProcessing by CoinsPaid, organized the Champions Lounge as part of IGB L!VE 2024. This side event brought together top professionals from the iGaming and crypto industries at the iconic Formula 1 Heineken Dutch Grand Prix spot.
Swag42 was proud to handle all the merch needs for the event. We produced, delivered, and gave away 405 custom-designed items — denim shirts, zippers, laptop tote bags, t-shirts, socks — all inspired by Formula 1. The guests enjoyed playing the Formula 1 simulator and redeemed their points for fantastic swag at our Swag42 pop-up store. After a couple of hours, only one t-shirt was left and a lot of positive feedback was gained!
Thank you so much, guys! You made this event truly special. I’m sure our guests will love and wear this beautiful collection for a long time. Well-done.
Lubov Stelmakh
Event Manager at BGaming
Our next stop is SIGMA East Europe on September 2-4, that will gather 14K+ attendees in Budapest, Hungary. See you there!
Key conference swag takeaways
Sustainability is the future
Tech companies now demand sustainable, high-quality swag that aligns with their values. Our eco-friendly swag was met with enthusiasm, stressing the industries’ shift towards more sustainable practices. We will extend our sustainable merchandise line and create a dedicated eco-swag category in our catalog.
Read our guide on How to improve your brand with sustainable merch
Premium quality is at focus
High-quality merchandise isn’t just about branding. It’s a tool for boosting engagement and loyalty. Employees love feeling valued, and premium swag makes them feel like VIPs.
Swag42 continuously investigates high-quality materials and improves production processes to offer competitive quality. For example, we started working with Portuguese suppliers, the world’s leaders in textile quality and sustainability. Premium swag quality is also crucial for building business partner relationships: explore the industry statistics and insights.
Technology reshapes merchandising
Observing how companies leverage advanced technologies inspired us to investigate similar innovations in our products. For instance, we can integrate blockchain to verify the authenticity of high-value merch or create limited-edition items tied to in-game achievements.
We can also use augmented reality to create differentiating, eye-catching merchandise to remember. Soon, we plan to introduce AR into our swag. Keep up with our news!
Crazy conference swag is in high demand
Talking to iGaming companies, we discovered the importance of extraordinary designs, bold creative prints, non-standard embellishments, and unique swag personalization. This fact inspires us to extend our brand customization options shortly and suggest more creative models!
Merchandise gamification rules
During the Champions Lounge and IGB L!VE, we discovered how gamification strategies attract people and multiply the merchandise wow effect. Our collaborative gamified conference giveaways caused a big stir among the guests. Therefore, we are going to explore more gamification options for events.
Packaging matters
Swag42 was so happy to see the branded orange packets on the Amsterdam streets after the IGB L!VE trade show. We reassured that nice package not only doubles the brand recognition effect, but also is a perfect advertising tool on the streets. We are going to invest in more eye-catching, bright and smart packaging solutions for conference swag.
Conclusion
We are invigorated by the possibilities that lie ahead. Swag42 is more committed than ever to innovating and leading toward more sustainable, personalized, and technologically advanced merch. If you want to make a difference with corporate-branded swag, Swag42 is always ready to help!