Look at the two company gifts. Which one would you like to open?
Of course, the second one! A soft-touch custom-branded box creates a premium look and feel, while non-transparency adds intrigue to the unboxing process.
Appealing company gift wrapping directly impacts engagement and connection with your brand. For employees, it feels like extra care is put inside, and the value of the gift increases. People expect cool wrapping because retail brands all around compete for their attention through nice product packaging.
As for business partners and clients, your wrapping helps you stand out from competitors and remain at the top of their minds. Look what people say on Quora:
Unfortunately, many of our clients do not bother with packaging. This article will give you tips and tricks for corporate Christmas gift packaging that will boost employee engagement and create a memorable unboxing experience.
Premium non-transparent materials
A box, a bag, an envelope—the shape doesn’t matter. What really counts is the wrapping material quality. Additionally, wrapping should be non-transparent to build excitement and curiosity around the unboxing experience.
67%
find paper and cardboard packaging the most attractive
63%
believe that paper-packaged products are of higher quality
Source: Ipsos survey
Swag42 offers premium soft-touch boxes with magnetic covers. Another popular option is a box made of thick designer cardboard and an elegant metallic foil bubble package.
Avoid overwhelming the company gift wrapping with logos or promotional elements. Instead, use a minimalist logo and branded colors integrated into the design. This keeps the focus on the gift and makes the gift feel less like a promotional giveaway.
Lifehack: Use brand colors for the wrapping paper or gift box and incorporate a small, elegant logo or a custom holiday message on a sleeve.
Eco-packaging for company gifts
Sustainability is becoming increasingly important, and eco-friendly packaging demonstrates your company’s commitment to responsible practices. By choosing recyclable or biodegradable packaging, you reduce environmental impact and create a positive brand association.
We have so many eco-friendly packaging packaging options to choose from!
What about zero packaging?
Yes, you’ve got it right. In addition to being a reusable branded swag, a custom tote bag, personalized backpack, or ziplock pack can be your company gift packaging. Just put all the branded swag inside and reduce waste!
A tote bag packaging is a practical, sustainable, and smart alternative to paper packaging for today’s environmentally conscious consumers. Reusable and made from eco-friendly materials like cotton, RPET, and canvas, tote bags are not only a green, zero-waste option but also a powerful brand promotion tool.
At Swag42, we understand the importance of quality and sustainability—we pack thousands of gifts annually and offer over 20 models of tote bags in our catalog, each designed to meet specific customer needs.
Lifehack: add personalization with a handwritten or printed message on a personalized card from plantable seed paper. Show your appreciation while also giving a plantable gift that grows into beautiful wildflowers.
The power of details
Accents like embossed seals, playing with matte and glossy textures, or textured wrapping paper signal that extra care went into preparing the company gift. These finishing touches make the recipient feel appreciated and valued.
Use foil printing on the wrapping paper or include a branded wax seal on the package.
To add even more details, opt for box fillers like custom tissue paper, shredded paper, and stickers.
What company gifts to put inside?
Packaging is 30% of success. But what can you put inside to make the present truly desirable? The answer is premium-quality, functional, and Christmas-themed branded merchandise.
Read also about swag advent calendar as a creative Christmas gifts giving format.
Besides 42 Christmas gift ideas, Swag42 prepared a new 2025 winter holiday gift collection of corporate swag. We’ve collected everything to create a Christmas atmosphere and express care about your teammates through cozy and warm stuff:
- Soft flannel and eco-silk pajamas
- Fluffy mittens and slippers
- Wool-mix blankets
- Cookie cutters and deer plates
- Eco-fur cosmetics bags
- Teddy toys
- Coffee makers
- Turntables, vinyl records, and many more!
Conclusion
A company gift’s packaging isn’t just a decorative shell—it’s the first and most prominent part of unboxing that defines the perception of your company and showcases your attitude. Paying attention to details and adding creativity, you transform ordinary company gifts into memorable experiences. Stand out this Christmas season with custom holiday gifts in captivating wrapping with Swag42!