Company

Alpha Affiliates

Industry

iGaming

Headquarters

Limassol, Cyprus

Size, Employees

100+

The custom event swag made a splash at IGB L!VE Amsterdam.

Context

Alpha Affiliates is a leading affiliate marketing company in the EU. Since its launch in 2012, It has rapidly scaled, becoming a top brand in the global iGaming community. The company has been continuously growing its partner network at industry events. 

For one of these events— IGB L!VE Amsterdam—they needed eye-catching event swag to give away at their booth. 

We wanted non-standard, wow-effect merchandise that would be eye-catching and memorable. There was that luxury story, you know: we investigated fashion brand trends—the models, prints, cuts, and decorations for inspiration.

Olga Bikusova

Event Manager at Alpha Affiliates

As Swag42 had already delivered swag items for events to Alpha Affiliates, they entrusted the project to us.  

Solution

Swag42 produced a custom event swag collection for Alpha Affiliates’ booth, delivering it directly to the expo hall. Together with the customer, we selected creative and fashionable models, created catchy brand designs, and produced from scratch the following swag items:

  • Denim jackets;
  • Long-sleeve sport suits;
  • Shopper bags;
  • Washed caps;
  • T-shirts;
  • Keychains;
  • Custom stickers.

440

event swag items

1.5

months for production and delivery

Event swag delivery directly to the IGB L!VE Amsterdam.
Delivery map

Perfectly presented by Alpha Affiliates, the swag made a great impression on the attendees:

The merch was a real success, and people even hunted for the denim jackets.

Olga Bikusova

Olga Bikusova

Event Manager at Alpha Affiliates

Alpha Affiliates booth with event swag by Swag42.
Event swag by Swag42

Long-sleeve sports suit

With the bright all-over print and lightweight and breathable fabric, this sports suit won hundreds of hearts at IGB L!VE Amsterdam. 

Sport suit event swag
The branded sports suit in action

Denim jacket

The showpiece of the event swag collection is our best-selling jeans jacket made from genuine denim— the Mustang’s and Levi’s iconic fabric. It combines classic denim aesthetics with creative customization: silkscreen prints, embroidery, and jacquard labels. 

Custom jeans jacket as a branded merchandise
Custom jeans jacket made of 100% cotton, 360 GSM

Shopper bag

This custom tote boasts exceptional thickness, water and UV-resistant resistance, making it durable. It was customized with large DTF printing, red jacquard labels, and silkscreen printing in line with Alpha Affiliates’ corporate style.

Customized shopper bag.
Customized shopper bag made of Oxford 900 fabric

Premium t-shirts

We produced custom t-shirts in white and black colors, customizing them with embroidery, DTG printing, and labels. Made of 100% cotton of 210 GSM density, they are thick and heavy, providing a premium look and feel.

Personalized t-shirts by Swag42
Medium t-shirts made of 100% cotton, 210 GSM

Washed caps

Being a creative and innovative brand, Alpha Affiliates selected trendy acid-washed caps with embroidery for the event swag collection. The 100% brushed cotton twill caps are soft and durable, stylish and relaxed, perfectly reflecting the brand values.

Washed caps made of cotton twill
Washed caps made of cotton twill
Washed caps made of cotton twill

Keychain and stickers

The final touch is a handheld keychain with sublimation and custom-designed stickers. 

Process

Although there were a few technical issues along the way, the overall quality of the swag was great. The team was open, flexible, and transparent throughout the process, ensuring everything was delivered on time. Swag42 is a reliable merch partner, and without any doubt, we are eager to recommend them to our friends and colleagues.

Olga Bikusova

Olga Bikusova

Event Manager at Alpha Affiliates

5/5

communication quality

5/5

process transparency

Results

In collaboration with Swag42, Alpha Affiliates attracted attendees with a bright, creative booth design and premium stylish merchandise. That’s how Alpha Affiliates recap the project on social media:

We’re leaving Amsterdam with solid connections, memorable interviews, and a lasting impression from our fresh look and cool new merch. Read the full LI post.

Alpha Affiliates

Corporate LinkedIn profile

5/5

merch quality

5/5

Net Promoter Score

Alpha Affiliates booth at IGB LIVE 2024

Swag42 has been Alpha Affiliates’ merch partner for a couple of years. We have delivered corporate gifts for business partners, swag items for events, employee welcome packs, and more.