Company
Alpha Affiliates
Industry
iGaming
Headquarters
Limassol, Cyprus
Size, Employees
100+
The custom event swag made a splash at IGB L!VE Amsterdam.
Context
Alpha Affiliates is a leading affiliate marketing company in the EU. Since its launch in 2012, It has rapidly scaled, becoming a top brand in the global iGaming community. The company has been continuously growing its partner network at industry events.
For one of these events— IGB L!VE Amsterdam—they needed eye-catching event swag to give away at their booth.
We wanted non-standard, wow-effect merchandise that would be eye-catching and memorable. There was that luxury story, you know: we investigated fashion brand trends—the models, prints, cuts, and decorations for inspiration.
Olga Bikusova
Event Manager at Alpha Affiliates
As Swag42 had already delivered swag items for events to Alpha Affiliates, they entrusted the project to us.
Solution
Swag42 produced a custom event swag collection for Alpha Affiliates’ booth, delivering it directly to the expo hall. Together with the customer, we selected creative and fashionable models, created catchy brand designs, and produced from scratch the following swag items:
- Denim jackets;
- Long-sleeve sport suits;
- Shopper bags;
- Washed caps;
- T-shirts;
- Keychains;
- Custom stickers.
440
event swag items
1.5
months for production and delivery
Perfectly presented by Alpha Affiliates, the swag made a great impression on the attendees:
The merch was a real success, and people even hunted for the denim jackets.
Olga Bikusova
Event Manager at Alpha Affiliates
Long-sleeve sports suit
With the bright all-over print and lightweight and breathable fabric, this sports suit won hundreds of hearts at IGB L!VE Amsterdam.
Denim jacket
The showpiece of the event swag collection is our best-selling jeans jacket made from genuine denim— the Mustang’s and Levi’s iconic fabric. It combines classic denim aesthetics with creative customization: silkscreen prints, embroidery, and jacquard labels.
Shopper bag
This custom tote boasts exceptional thickness, water and UV-resistant resistance, making it durable. It was customized with large DTF printing, red jacquard labels, and silkscreen printing in line with Alpha Affiliates’ corporate style.
Premium t-shirts
We produced custom t-shirts in white and black colors, customizing them with embroidery, DTG printing, and labels. Made of 100% cotton of 210 GSM density, they are thick and heavy, providing a premium look and feel.
Washed caps
Being a creative and innovative brand, Alpha Affiliates selected trendy acid-washed caps with embroidery for the event swag collection. The 100% brushed cotton twill caps are soft and durable, stylish and relaxed, perfectly reflecting the brand values.
Keychain and stickers
The final touch is a handheld keychain with sublimation and custom-designed stickers.
Process
Although there were a few technical issues along the way, the overall quality of the swag was great. The team was open, flexible, and transparent throughout the process, ensuring everything was delivered on time. Swag42 is a reliable merch partner, and without any doubt, we are eager to recommend them to our friends and colleagues.
Olga Bikusova
Event Manager at Alpha Affiliates
5/5
communication quality
5/5
process transparency
Results
In collaboration with Swag42, Alpha Affiliates attracted attendees with a bright, creative booth design and premium stylish merchandise. That’s how Alpha Affiliates recap the project on social media:
We’re leaving Amsterdam with solid connections, memorable interviews, and a lasting impression from our fresh look and cool new merch. Read the full LI post.
Alpha Affiliates
Corporate LinkedIn profile
5/5
merch quality
5/5
Net Promoter Score
Swag42 has been Alpha Affiliates’ merch partner for a couple of years. We have delivered corporate gifts for business partners, swag items for events, employee welcome packs, and more.
