Company
CoinsPaid
Industry
Financial Services
Headquarters
Tallinn, Estonia
Size, Employees
200+
Innovative merch shop helped CoinsPaid to impress event visitors and simplified the event managers’ lives.
Context
CoinsPaid, a leading European cryptocurrency payment services provider, regularly participates in major industry events. Like many exhibitors, they faced the challenge of standing out in crowded expo halls. To help CoinsPaid make a lasting impression, Swag42 offered an innovative solution: a digital merch shop.
A custom merch shop is a fantastic way to grab attention. It’s not just about giving physical gifts but creating a personalized shopping-like experience. Plus, it makes life so much easier for event managers.
With just a few clicks, managers reorder items before the event, while attendees pick what they like and have it shipped directly to their homes—no more carrying swag around the conference. It’s a win-win for everyone! That’s why we suggested a custom event swag shop for CoinsPaid.
Julia Zabrodskaya
Customer Success Team Lead at Swag42
Solution
Custom merch shop
Based on the Swag42 Platform, we implemented a one-stop merch shop for event attendees. Look how it works:
Event merch shop benefits
This non-standard way of gifting made an impression on the event attendees, bringing the following benefits to CoinsPaid:
- No logistics routines: CoinsPaid didn’t have to deal with mountains of swag in the booth or track the stock—everything was automated.
- Several touches with the brand: the attendees had CoinsPaid brand exposure during the event and upon the swag delivery.
- Memorable swag experience: the digital event swag distribution made a lasting impression and supported the brand’s innovative nature. Moreover, people were free to choose the merch that they liked.
Along with the merch shop, Swag42 also provided free swag warehousing and no-margin delivery, which CoinsPaid appreciated:
5/5
swag storing & restocking service
5/5
communication quality
Swag for merch shop
All in all, for the customer’s merch shop, Swag42 created 420 products, including:
- Hoodies with custom patches
- Bike backpacks
- Laptop cases
- Joga mats by HUGO BOSS
- JBL wireless speakers
- Raincoats
- Craft boxes with custom tissue paper and a sticker
Working with Swag42, we have a unique opportunity to stay creative, customize gifts and event had a chance to partner up for one of the largest side events in the past year.
The highlight of our experience is the quick and secure international shipping, along with flexible and robust customer support. As we often have urgent orders in the events sector, I must say, Swag42 has never been more equipped to handle our needs than it is now
Natalie Vavulina
Brand and Events Lead at CoinsPaid
5/5
merch design
5/5
merch quality
Results
As a result, CoinsPaid’s merch shop became a powerful brand promotion tool at industry events and a strategic investment in event managers’ productivity. The only thing they have to do before events is to reorder swag with a few clicks, which allows them to travel light to events.
Over the past five years, we have collaborated with various vendors to bring our creative ideas to life, ensuring that we meet the needs of our events and annual gifts for clients. We are thrilled to have found a wonderful partner in Swag42.
Working as a cohesive team, we truly appreciate the Swag42 team’s dedication to crafting innovative designs and ideas that elevate our brand awareness to new heights.
Natalie Vavulina
Brand and Events Lead at CoinsPaid
5/5
process transparency
5/5
Net Promoter Score