How to expand your physical merch with NFC tags

Explore how Phygit’s NFC tags elevate merchandise: increase sales, reduce costs, and improve brand loyalty.

Corporate merchandise is a strong brand engagement tool. But you can make it even more powerful by integrating NFC tags and QR codes. Thanks to our collaboration with Phygit, you can deliver personalized content and promo codes, collect valuable data, and build stronger connections with your audience.

About Phygit NFC tags

Phygit is derived from Physical + Digital, which fully explains the product concept: connecting physical products with personal and corporate web apps that engage users and promote the brand via NFC tags and QR codes.

Simply put, your merchandise comes with a Personal and Product, Brand or Community page with splendid interactive components that help you upsell, run promo campaigns, collect user feedback, etc.

Together with Phygit, we offer unique branded merchandise with integrated NFC tags or QR codes. You can modify the page showcased to the gift owner anytime and provide premium content and discounts upon authorization.

NFC merchandise use cases

Event merch: interactive experience

Event merchandise should engage your audience during and after the event. By embedding NFC tags or QR codes into your swag, you transform each item into a dynamic content and marketing channel.

What you can add to the event giveaway: 

• The merch description and care instruction;
• Your company e-card with videos, sliders, and banners;
• In-event interactions – competitions, quests, etc.;
• VIP content (photos, videos, reports), discounts, and access to special features available only to the logged-in user;
• CTA buttons and an email or feedback collection field;
• AI Consultant for immediate customer interaction or wow-effect.

Merch with NFC tags for clients: building loyalty and upselling

Personalization is key when it comes to client gifting. With NFC tags, Phygit allows you to create memorable moments, increase reorders, and cross-sell complementary products.

NFC tags for clients’ merch can offer:

• Custom thank you messages and videos;
• Loyalty rewards—exclusive promo codes and offers;
• Feedback form for user analytics and retargeting;
• Re-ordering functionality for instant ordering and cross-selling complementary products;
• AR experience for wow-effect.

NFC merchandise for partners: strengthening relationships

Partner gifts emphasize appreciation, but Phygit adds layers of functionality and exclusivity that reinforce professional bonds. 

Enrich partner merch by adding:

• Personalized appreciation messages;
• Links to collaborative tools, co-marketing materials;
• Exclusive perks like special discounts and content;
• Useful widgets;
• AI consultant;
• AR experience.

NFC merchandise for teammates: increasing staff loyalty

Engage your employees with NFC merchandise that integrates personal and professional elements, enhancing their connection to the company.

What you can add to coworker gifts:

• Personalized video messages to celebrate milestones;
• Digital certificates as additional rewards;
• Links to training materials, wellness programs, bonus systems, or team-building calendars;
• Employee feedback forms.

Phygit is a merch game-changer

Phygit not only enriches your merch functionality and maximizes its impact but also delivers measurable business benefits:

• Increased profit. Enable direct sales and post-sales interactions directly through the product. For example, #knigolove reported a 100% book sales increase after integrating a QR code with access to premium video content.
• Increased conversions. Integrate tools like Google Pixel into smart merchandise to collect analytics on everyone who scans the merchandise and accepts cookies. Leverage this data to create targeted advertising campaigns and enhance conversion rates.
• Cost savings. Cut down on extensive IT investments and printed materials. (There is no need to install apps while the page constructor is intuitive).
• Competitive advantage. Stand out in the market with a forward-thinking approach to customer engagement. 

Conclusion

With NFC tags, your merchandise builds lasting connections, gathers actionable data, and positions your brand as a leader in innovation. From boosting brand awareness to driving sales and engagement, Phygit offers a scalable and easy-to-implement solution, while Swag42 ensures the best quality and design of your unique branded merchandise.