Promotional items for kids: swag ideas for Children’s Day

Children’s Day is just around the corner, so it’s the best time to plan gifts for your employees’ kids. We’ve collected 12 promotional items for kids that will make happy not only kids but also their parents (your employees).

Children are the most important part of your employees’ lives. Giving thoughtful gifts to their kids is a great way to build loyalty and show your care beyond the workplace.

Let’s be honest: candy just doesn’t cut it anymore. Many parents limit sugar, and some avoid it altogether. So, what kind of gifts will make an impact?

First, choose fun and educational gifts, like coloring books, games, and DIY kits that kids can enjoy with their parents. According to the Toy Association™ survey, 61% of parents buy toys or games to spend quality time with their kids. Meanwhile, 56% choose toys that support their child’s emotional, mental, and social development.

Second, opt for toys made from sustainable materials. They are not just trendy, but send a strong message that your brand cares about the planet. Plus, they help teach kids eco-conscious values from a young age.

Third, pick practical gifts and everyday essentials for school and kindergarten, like lunch boxes, pencil cases, or backpacks. They are useful, functional, and long-lasting.

12 promotional items for kids

Below, we’ve put together some of the best ideas for promotional items for kids, perfect for all kinds of occasions.

1. Branded hoodie

Your employee probably already has a corporate hoodie or a sweatshirt (if not, you’ll find one in our catalog). So why not add a matching branded hoodie for their child? It’s a funny way to create family looks and double your brand visibility.

Choose lightweight, breathable fabrics like organic cotton. Opt for hoodies with a soft, hypoallergenic lining to protect kids’ sensitive skin. If the hoodie has a patch or embroidery, add a soft, natural fabric backing on the inside to prevent skin irritation.

Plus, parents will appreciate extra-long cuffs or sleeves that “grow with the child.” So, if you’re custom-making hoodies, add 5 cm to the cuff with a fold-over hem so kids can wear them longer.

2. Branded bodysuit

For new parents, practical and thoughtful gifts like bodysuits and bibs are always a win. They’re budget-friendly, used daily, and genuinely appreciated. Plus, these gifts will keep your brand top of mind during one of the most meaningful times in a family’s life.

3. Sketch and color kit

Sketches, coloring books, and creative sets will keep kids happily busy and give their parents a well-deserved coffee break. These educational and fun activities are also a must-have for traveling and long journeys, helping kids stay entertained no matter where they are.

Our catalog has a wide selection of custom notebooks and crayons, including eco-friendly options from recycled materials. All are beautifully packaged in customizable boxes to capture the kids’ interest.

4. Interactive games

Interactive games like mazes or puzzles make perfect gifts for kids—they keep little ones busy, entertained, and engaged. Package them in cool, branded boxes, and your gift will be ready to go.

Pro tip: 

• For preschoolers, choose fun options like 100-piece puzzles, coloring books, or tic-tac-toe games.
• For school-aged kids, choose 200-piece puzzles, sketchbooks, or coloring bags that can also be used to carry sports gear or school essentials.

5. Tech gadgets

Surprising a teenager can be challenging. So, opt for practical and functional items like tech gadgets. For example, our clients usually order  portable photo printers, Bluetooth speakers, multi-adapter chargers, or smartwatches.

6. Branded backpack

A branded, spacious backpack is a practical kids’ swag, perfect for carrying school supplies, sports gear, travel items, and everyday essentials.

Choose backpacks made from durable, waterproof polyester for long-lasting use. A zippered front pocket is great for quick access to essentials like a phone or keys.

7. Panama hats and caps

A branded cap or panama is a must-have for any kid. It protects them from UV rays and overheating during summertime while they play outside or on the seaside.

Look for lightweight materials like organic cotton twill, and choose light colors—they absorb less heat and pair well with any outfit.

8. Bento box

Your employees will love a handy lunch or bento box at summer picnics, school lunches, or camping trips.

Plus, bento boxes separate foods, which is great for picky eaters who dislike mixing ingredients. The divided sections also give kids more variety to choose from.

Our catalog offers a biocircular bento box with a leakproof container to keep food separated and fresh. It’s eco-friendly, food-safe, and dishwasher-safe for easy cleaning.

9. Water bottle

With a hot summer ahead and many outdoor activities, gift your employees and their kids a branded water bottle to stay refreshed on the go. Find options that keep water cold for 15 hours or more, combining style and practicality in our catalog.

10. Branded toys

Plush toys remain a top favorite among children, especially preschoolers. They suit any occasion, whether it’s a present for Children’s Day or a Christmas surprise gift. 

When choosing plush toys as gifts, prioritize eco-friendly materials like 100% recycled polyester and certified safety standards like the European Toy Safety Directive (EN 71) and ASTM International’s toy safety standard. This ensures both joy and peace of mind for parents.

11. Night lamp

If you’re looking for practical gifts for kids, think of a custom night lamp. It provides a comforting, soft light that gives a sense of security and helps kids fall asleep more easily.

Opt for lightweight, portable options with adjustable brightness levels to suit different needs. Another must-have feature is an auto shut-off timer to prevent all-night use (parents will thank you for it). And don’t forget the details: soft-touch materials and cute designs. Kids will adore them.

12. Classic clogs

Many of our clients choose Crocs for themselves and their kids. Why? They are lightweight, super comfortable, and odor-resistant, making them ideal for long walks, road trips, and flights. Plus, they’re anti-slip and are easy to clean, which makes them perfect for kindergarten, too.

Best of all, you can easily customize them with your branding, mascot, or fun pins to make them unique and special.