Merch design and orders, tracking logistics, dealing with customs, and shipping to multiple addresses can all become nightmares for HR and event managers. Swag management platform takes off the majority of these pains with automation and centralization.
With so many swag management tools on the market, it’s easy to get overwhelmed. So, we made it simple for you and compiled a list of the top 10 swag management platforms.
We’ve compared the platforms by their core functions and outlined key pros and cons.
Top 10 swag management platforms
When choosing tools for swag management, look for platforms that are easy to use, require little to no onboarding process, and cover everything from design to delivery.
Here’s a list of the top 10 popular solutions that meet these criteria:
1. Swag.com
Swag.com is a one-stop platform offering various corporate gifts across multiple categories like apparel, drinkware, tech, bags, office, wellness, and home and garden.
The platform allows users to upload logos and instantly create merchandise mockups. You can buy in bulk or make custom boxes with items you like.
Key features:
- Real-time shipment tracking
- Shipment to one address or thousands in bulk
- Swag storage included
- Integrated API to automatically distribute swag for employees, clients, and leads
- Swag giveaway functionality to let recipients choose their gifts and upload shipping addresses while you track each item’s delivery globally
Pros:
- An extensive catalog of premium corporate merchandise
- Options for gamifying merch giveaway
- Great customer support
Cons:
- Premium quality comes with a higher price tag
- Slow shipping and product delays (as per user reviews on G2)
- The products are widespread and lack uniqueness and creativity (as per user reviews on G2)
2. Swag42 Platform
Swag42 Platform is an all-in-one solution for managing your merch processes, from design and ordering to shipping and delivery tracking.
Browse a catalog of 600+ premium items across diverse categories like apparel, office, wellness, drinking containers, accessories, backpacks, shoppers and bags, travel, and kids. You’ll also find customizable merch from brands like Hugo Boss, Crocs, Rains, The North Face, and Nike.
Just upload your logo and brand guidelines, and Swag42’s in-house designers will create 3-4 unique design options tailored to your brand.
You can also set up an online warehouse on the platform and store ordered merch with Swag42 for free, allowing you to restock items with a single click.
Key features:
- Real-time order tracking and status updates
- One-click swag reordering and bulk ordering with distributed delivery
- Quick and easy swag pack creation and customization
- Staff data and shipment details stored in a single place
- Shared access for collaborative merch ordering
- The possibility to set up your company’s online swag shops in 60 seconds, where employees, clients, or event attendees can choose and redeem their gifts.
Pros:
- Free custom designs tailored to your brand guidelines
- A wide selection of premium swag, refreshed quarterly
- Easy to sign up and use
- Branded merchandise from top names like Hugo Boss, Nike, and The North Face
- Custom collections for special occasions (e.g., Christmas gifts, marathon kits, etc.)
- Free merch storage in the Swag42’s warehouses with digital access
- Gamified merch giveaways via branded online swag stores
- Green production and eco-friendly fabrics
Cons:
- Premium quality comes with a higher price tag
- To create a custom swag shop with Swag42, you’ll need to order your merch in advance
- Highly customized items can take up to 25 business days to produce, so it’s important to start your order early
3. SwagUp
SwagUp is an intuitive platform that lets you build custom swag packs or choose from preset options. The platform has a wide range of swag, including t-shirts, hoodies, notepads, bottles, and tech gadgets. You can easily personalize these items using SwagUp’s online design studio.
SwagUp stores your swag, tracks inventory, and notifies you when supplies are low.
The platform also has a centralized dashboard where you can manage everything related to your swag, from design to distribution.
Key features:
- Real-time merch tracking and management
- Local and worldwide shipping
- Digital swag shops, where you can store and sell your branded items to customers and team members
- Customized redeem pages where you collect details like addresses and sizes, and ship items to recipients with a click
Pros:
- Ease of use (as per user reviews on G2)
- Provides API integration for connecting with your existing HR management software
- Uses analytics to provide actionable insights into the performance of your swag
- Allows you to create unique, personalized items to meet your branding guidelines
Cons:
- Poor swag selection compared to other merch providers (as per user reviews on G2)
- Poor customer service and limited features (as per user reviews on G2)
- Extra fees for packing, storage, and shipping that might not be obvious right away
4. Postal
Postal offers 3000+ ready-to-ship personalized gifts and gift boxes. It seamlessly integrates with your CRM system and allows you to automate all your gift-related tasks.
The platform offers a gifting marketplace, swag store, virtual events, and direct mail services.
Postal provides global support and allows you to send your merch to international warehouses for customs compliance. For example, you can store merch in the US, Canada, Europe, Australia, and the UK.
Key features:
- Digital warehouses, where you can track merch and then ship it individually or in bulk
- Customize merch by uploading your specific designs
- Gift collections curated by AI
- Cost and budget management in a single interface
- Event kits for virtual events
- Real-time tracking of all orders
Pros:
- Reporting and visibility into metrics like total spend, recipient engagement, total accepted gifts, and average item cost
- Integration with HR, sales, and marketing platforms
- Broad marketplace with a variety of items
- Branded stores for your customers and employees to choose gifts online
Cons:
- Each item needs approval before team members can send it out
- Limited global selection in the marketplace
- Mainly geared towards marketing and outreach instead of employee engagement
- Complex user interface
5. Sendoso
Sendoso is a corporate gifting platform that offers employee appreciation gifts and handles sourcing, shipping, and tracking. It has many gift options, including personalized items, Amazon gifts, custom boxes, and corporate swag.
The platform uses AI algorithms to offer personalized, thoughtful gift ideas. It also allows you to track the results of your gifting campaigns.
Key features:
- Analytics to measure ROI
- Has global warehouses and handles shipping for you
- Real-time order tracking
- AI algorithms to help you find the ideal gift
Pros:
- Integrates with popular apps and CRM systems
- Allows for personalization of gifts
- Complete visibility into essential metrics
Cons:
- Limited international gift options
- Estimated shipping fees and actual shipping fees can vary
- Depends on third-party providers for sourcing and shipping gifts, which can sometimes cause delays
- Slow delivery and shipping (as per user reviews on G2)
- Technical issues (as per user reviews on G2)
6. Corporate Gift.com
Corporate Gift.com has thousands of corporate gifts, from small items like sweets to premium corporate gifts.
The platform lets you automate gift workflows. You define gifts, branding, messaging, and budget once, and then use the same campaign for ongoing gifting. Plus, you can schedule gifts to go out on calendar-based employee occasions like birthdays or work anniversaries.
On the platform, you’ll have a virtual online closet to see what’s in stock, reorder merch when needed, and track order status.
Key features:
- Automated gift campaigns
- Virtual warehouse management
- Multi-recipient checkout
Pros:
- A wide selection of customized corporate gifts
- Integration with existing company tools
- Ease of use
Cons:
- Expensive (as per user reviews on G2)
- High shipping costs (as per user reviews on G2)
- Integration and automation features need some setup and learning
7. Blink Swag
Blink Swag helps you manage every part of your swag program, from picking out products to getting them delivered. The platform has easy-to-use customization, budgeting, and bulk link-generation tools.
It allows you to seamlessly create branded stores, manage orders, track payments, and handle inventory.
Blink Swag lets you create AI-based pre-written templates and messages based on the occasion, such as client outreach, a thank-you note, or a birthday celebration.
Key features:
- Points-based reward system to improve employee recognition
- Budget control and management
- Inventory management and stock level control
- Personalized AI-powered messages
- Generation of customized links tied to specific recipients
- Branded stores are created in a few clicks
Pros:
- Easy to set up
- Integrates with popular corporate tools
- In-built automation
Cons:
- Delays and logistics issues (as per user reviews on Trustpilot)
- Possible issues with incomplete orders (as per user reviews on Trustpilot)
8. Snappy
Snappy is a curated marketplace offering gifts for any occasion. With Snappy, you can send specific products to your recipients or let them pick their favorite gift.
You can connect Swappy to your existing HR system and track gift campaigns, budgets, recipient data, and billing from a single interface. There’s also a mobile version for browsing and sending gifts.
Key features:
- AI gifting assistant to choose the right gift
- Personalized messages and gift notifications
- International shipping included
- Analytics and tracking tools
Pros:
- Ease of use
- A wide selection of gifts, including both physical items and experiences
- Integrates with popular HR tools
Cons:
- Requires setting a budget upfront (less flexible compared to pay-as-you-go models)
- The customization options and variety might be smaller compared to platforms that focus solely on swag
- Lack of inventory management and bulk order capabilities
9. Giftogram
Giftogram is a digital platform offering personalized e-gift cards that can be used at hundreds of popular stores. The recipient can use their gift or prepaid card immediately online or in-store.
The platform allows you to send gifts individually or in bulk. Plus, you can set specific budgets for different departments or teams and get real-time updates on spending.
Key features:
- Budget management and reporting
- Gift auto-scheduling to never miss important events
- Branding tools to add a personal touch to gifts
- Bulk sending
Pros:
- Easy to use
- No additional fees for using the platform
- Seamless integration with HR and CRM tools
Cons:
- If recipients are outside the US, they may have fewer store choices to use their gift cards
- Only gift cards are available, no corporate swag or physical items
10. Caroo
Caroo is a corporate gifting platform offering apparel, wellness products, productivity items, snack boxes, and other gifts. You can customize each gift to match the recipient’s taste and make it more personal.
The platform allows you to set a budget and let everyone choose the gifts they want to receive. It also provides insights into the recipient’s tastes and wishes.
Key features:
- Personality assessment for more personalized gifts
- Budget management
- Bulk orders
Pros:
- Diverse gift options, including digital and physical ones
- Helps understand employees’ preferences
- Ease of customization
Cons:
- Customization options are limited
- Shipping might be limited or cost extra in certain areas
How to choose the right swag management platform?
Here’s what to look for when choosing your swag management platform:
Ease of use
Look for a platform that doesn’t have a complicated setup and is easy to use right away. A simple, user-friendly interface helps save time and keeps your swag management campaigns running smoothly and without mistakes.
Extensive catalog and customization options
There are plenty of occasions when you might need swag—from events and holidays to team milestones. A wide selection helps you find the perfect fit for any moment, while keeping it aligned with your brand. Look for platforms that offer multiple merch categories, from apparel to tech gadgets.
Plus, opt for platforms that support customization to add a personal touch and ensure your brand guidelines are always followed.
Tracking and analytics
Choose a platform with real-time tracking and status updates to keep your merch orders under control. Built-in analytics and reports make it easy to see what’s working, what people love, and how your swag is paying off.
Integration capabilities
If you’re using several HR tools or internal systems, pick a swag management platform that easily integrates with them. This way, you’ll get a clear overview of your HR, sales, and marketing efforts without switching between multiple platforms.
Customer support
Choose solutions that offer reliable, responsive support across multiple channels, like chats or emails. Plus, opt for platforms that provide onboarding support or a dedicated account manager to help you with questions.
Key benefits of using swag management platforms
Better brand visibility
Every piece of corporate merch is like a billboard that puts your brand in front of the right people. A good swag management platform helps you manage all merch-related tasks smoothly while keeping everything on-brand so your merch makes the most significant impact.
Increase employee and customer loyalty
According to Bucketlist research, a recognition and rewards program can decrease turnover by 40%. Branded merch is a simple yet effective way to show your employees or customers you value them.
With a swag management platform, you can personalize merch, gamify the choice of gifts, and always be prepared for important events like birthdays or work anniversaries to keep your team engaged and loyal.
Streamlined and more efficient processes
Managing multiple vendors, tracking inventory, and getting swag out in time can be a real headache. A swag management platform can manage these processes in a single place, saving you time, energy, and stress.
Better event management
A swag management platform can support your event processes and make event participation smoother. You can easily customize items for different attendee groups, manage logistics, create swag packs, and use point-based swag shops for giveaways to boost engagement before, during, and after the event.