A few weeks ago, Swag42 released a new collection of summer clothes and accessories: Swag42 Blossom. This huge drop includes new models, design and color experiments, new fabrics, and customization techniques. Let’s take a quick tour of it, diving into its inspirations and trends, and see how it can be infused into the corporate and everyday lives of your team, partners, and clients.
Philosophy of Swag42 Blossom
The annual blossoming of spring and summer is the best metaphor for growth and renewal, inspiring Swag42 to create a collection of merchandise that embodies this vibrant energy. Our collection is for young, courageous, attractive individuals who express confidence and success. Thus, the season’s natural beauty reminds us of time for personal transformation and expression, driving us to design summer clothes that emphasize individuality.
As you see, the centerpiece of our collection is a stunning orange bird-of-paradise flower, symbolizing freedom, courage, joy, and success. This emblem perfectly aligns with our values and echoes Swag42’s brand orange color.
I truly believe that clothes significantly impact our lives. Our feelings and thoughts shape our reality and our future. Feeling comfortable and satisfied with our looks can boost self-confidence immediately. Therefore, all the pieces of our new collection are made to fit perfectly in everyday wardrobes to enhance self-confidence day by day and help shape positive thoughts each minute.
Sandra Bondare
Co-founder and Head of Fashion at Swag42
Focus on sustainability
As long as sustainability is our key value, we created a collection of custom clothes with genuine care for the planet. From long-lasting slow-fashion designs to eco-friendly materials, such as bamboo and organic cotton, and a wide selection of recycled and reusable accessories, we focused on sustainability in every aspect of this collection.
Collection overview
New summer clothes models
Inspired by Balenciaga, we designed distressed t-shirts, sweatshirts, and hoodies for a laid-back outfit. While making them, we creatively played with textures and colors by adding an acid-washed effect, exposed thread elements, and a mix of inside and outside fabric sides to keep the look fresh and creative.
According to the British Academy of Fashion Design, matching bold color blocks in one piece is one of the top 10 fashion trends in 2024. Correspondingly, our designers added vibrant color combinations, contrasts, and mixed textures to create a visual impact.
Swag42 denim overshirt is one of our clients’ favorite items. Designed unisex, Swag42 overshirts transition easily between classic and casual looks. Furthermore, the new models are made from soft cotton and lightweight denim and can feature eco-leather details for a bold, more aggressive look.
Crafted for casual and elegant outfits
The Swag42 Fashion Department has created universal, functional, and comfortable designs of summer clothes that are aligned with current fashion trends. Inspired by business casual and elevated sportswear trends, our garments smoothly integrate formal and casual wear and can be elegant and sophisticated while also playful and casual. Additionally, our designers will gently play with your corporate guidebook to offer the perfect trendy option in your brand colors!
New accessories
From washed dad’s caps to recycled drinkware and cotton shoppers, we’ve added new accessories that will be proudly worn by their owners. Thus, our collection of reused tote bags is extended with heavy-cotton shoppers and counts 20+ models in total!
What is more, we’ve added new items from our partners, including summer clothes, so our catalog is enlarged with new HUGO BOSS accessories, RAINS Drenched collection items, JBL and SONY gadgets, and many more.
New fabrics for summer clothes
Our novelties for this summer clothes are thick, heavy-weight cotton 350gsm/470gsm for a premium feel, soft and breathing bamboo fabrics for activewear, and lightweight denim for comfortable everyday clothes. Also, we are very proud to add more organic cotton options made in Portugal.
The ‘Made in Portugal’ mark means top-quality fabrics created with care for the planet. The Portugal’s cotton has been a frontrunner since the 18th century.
More customization options
In general, Swag42 has always been flexible and creative in terms of merchandise branding. Specifically, this summer, we’ve added even more customization options to emphasize your brand individuality and make your merchandise stand out:
- Embellishments (tattoo-like embroidery, patches, and labels);
- Pattern printing all over the item;
- Large-scale DTG printing up to 40×50 cm;
- Flocking print on velvet cotton for a cozy feel.
Reflecting summer energy, the Swag42 Blossom collection of summer clothes and accessories inspires confidence, individuality, and sustainability. So if you’re looking for casual and elegant custom clothes for your merch with unique creative customization that your employees, partners, and clients will be proud to wear, our new collection makes it all.
Contact us to order items from our new collection and bring the spirit of summer into your corporate life!