Swag42 event swag supported the DAR Bjorn, with items sold at the event and donations given to the new neurological center.
Swag42 was the official merchandise sponsor of the DAR Bjorn Charity Gala in Malta. The event raised funds for DAR Bjorn, a neurological home that provides 24/7 care for individuals with ALS, MS, and other severe neurological conditions.
About the DAR Bjorn Charity Gala
Founded by Bjorn Formosa in 2017, DAR Bjorn operates two existing homes in Qormi and Żebbuġ, and this gala contributed to a third, new respite center. This initiative is part of DAR Bjorn’s commitment to improving the quality of life for its residents through specialized care, technology, and a dedicated team.
The event was organized by BGaming, White Label Casinos, and NEXT.io. Swag42 was the merchandise sponsor, contributing event swag to the fundraising efforts.
The atmosphere at Villa Bighi was vibrant, with live music and captivating art performances. Luis Martins, the world-renowned street artist, created auction pieces, alongside a breathtaking canvas co-created by Brazilian artists Enivo and Lobot for BGaming. Beyond the art, guests donated by “buying” future rooms in the new respite center and pledging sponsorships.
How Swag42 contributed with event swag
Swag42 produced 832 units of event swag sold at a dedicated stand during the NEXT.io Summit Valetta’25.
Attendees purchased event swag items, with a minimum suggested donation of €15, though many contributed more generously, up to €3000. After the event, Swag42 donated all remaining merchandise to the main Maltese DAR Bjorn center, where it would be available for purchase through donations.
At BGaming, we always strive to go beyond the expected and do something more. So when we were preparing for the DAR Bjorn Charity Gala, we weren’t just thinking about attracting more donations — we wanted to surprise, engage, and inspire.
That’s how the ‘Dream Big. Give Bigger’ collection was born. Special thanks to the Swag42 team for incredible support in making this collection a reality.
Lubov Stelmakh
Event Manager at BGaming
Dream Big, Give Bigger event swag collection
For this special occasion, Swag42 together with BGaming created an exclusive merchandise line, Dream Big, Give Bigger. This collection embodies the spirit of the charity event and encourages generous contributions towards DAR Bjorn’s mission.
The line included:
- Shoppers
- Sunbed towels
- High socks
- Glass bottles
- Short-sleeved sweatshirts
- Regular-fit T-shirts
- Reusable branded ziplock packages
- Laptop cases
- Baseball caps
As long as the event audience was diverse, we chose a simple, minimalist design and universal event swag models. We stuck to classic black and white, but added striking bordo accents. This clean look perfectly highlighted the DAR Bjorn Charity Gala branding and the collection’s name.
To the right is a regular-fit T-shirt is made of sport active mesh fabric of 170 gsm
We wanted to thank everyone who donated, so we packed the branded clothes in reusable matte packages with a thank-you message to show our gratitude and acknowledge their impact.
Impact and results
The DAR Bjorn Charity Gala successfully gathered 400 attendees at Villa Bighi. Ticket sales, merchandise sales, and other donations contributed to the impressive €200,000 raised for Dar Bjorn.
Together, we raised €200,000 for DAR Bjorn. 400 people showed up, not just for a party, but to stand with those who need us most.
It was a big and meaningful charity project for BGaming! I still get goosebumps thinking about the energy in the room, the generosity and the hope we all shared that night.
Lubov Stelmakh
Event Manager at BGaming
This amount will directly aid in establishing the new respite center, expanding DAR Bjorn’s support to individuals and families affected by neurological conditions in Malta.
This philanthropic collaboration highlights Swag42’s dedication to corporate social responsibility and positive impact on the community.
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