Looking for some fresh corporate swag ideas? Add augmented reality to your physical merch and multiply its viral effect!
About AR corporate swag
Semi-digital merchandise combines physical and digital experiences. Last time, we talked about integrating NFC tags and QR codes into merchandise. Today, we share another innovative way to expand physical corporate swag with digital features—AR technology—and explore how it makes merchandise even more reaching and memorable.
With AR, merch recipients get not only functional clothes or gadgets but also animated digital content accompanying them. They just scan an NFC tag or QR code and see the merch coming alive on their smartphone screen! Look how it works:
Swag42 x FFFACE.ME collaboration
To create AR merchandise, we partner with FFFACE.ME, an award-winning innovation tech studio. They implement custom AR Filters & Mirrors, Digital Clothing, Virtual Influencers, and Metaverse. Thus, FFFACE.ME augments Swag42’s merch with striking filters, making it an excellent option for innovation-focused iGaming, IT, and FinTech companies.
The FFFACE.ME’s portfolio includes projects for L’Oreal, Meta, D&G, and Porsche and their expertise is recognized by Forbes, Adweek, Vogue Business, L’Oficiel, and others.
Developed once, custom AR filters can be applied indefinitely to an unlimited amount of Swag42 items.
AR corporate swag in action
The main value of AR for corporate swag is that you can visualize and animate any personalized message, which will multiply the positive effect of your merchandise.
Be it a thank you message, a company mascot, or a teambuilding challenge, your merch will be interesting, memorable, and interactive. Therefore, it immediately goes viral in social networks!
Anna Kniga
Head of Digital Catalog at Swag42
Let’s see the AR potential for corporate gifts and event giveaways.
Interactive event experiences
Interactive content naturally grabs attention, increasing the brand’s social media presence.
During events, AR merchandise creates buzz with interactive visual experiences. When attendees activate AR filters on the garments, they unlock event-specific content—games, quests, or live updates.
For instance, scanning the clothing can trigger a leaderboard or exclusive behind-the-scenes footage. This encourages organic social media sharing, significantly increasing event reach and visibility.
For giveaways, AR filters increase attendee engagement with the brand, making it more memorable. Moreover, the technology approach positively reflects the brand’s innovative image.
Deep corporate swag personalization
Imagine how employees or clients receive company-branded merch with AR filters tailored to their preferences or linked to personalized messages (e.g., “Thank you for your contribution, [Name]!” or specific greetings).
Personalized merchandise strengthens emotional connections with the brand, making recipients feel valued and appreciated.
Likewise, for business partners, you can opt for AR filters showcasing shared achievements, co-branded campaigns, or upcoming collaboration highlights. Emphasizing collaboration and shared success fosters partner loyalty and trust and builds stronger connections.
UGC promotional campaigns
User-generated content (UGC) amplifies the brand’s reach and credibility, as customers and employees effectively act as brand ambassadors. It also fosters a sense of community.
Introduce reward programs for the most creative and widely shared posts, encouraging recipients to create and share striking content using the AR filters tied to the corporate merchandise. Track interactions with the AR content (e.g., QR code scans, filter usage) to measure audience engagement and interest in real-time and refine the strategies effectively.
The FFFACE.ME’s semi-digital clothing collaboration with Bershka generated 64,000+ user-generated posts and 10m+ online impressions.
Internal branding and team spirit
Equip employees with AR-powered branded clothing during corporate events, team-building sessions, or product launches. The AR feature can link to motivational videos, company milestones, or fun challenges. Such merch boosts team morale and reinforces a shared sense of purpose. Employees are more likely to share content on Instagram, TikTok, and Snapchat, reflecting positively on the company culture.
Conclusion
Augmented reality revolutionizes corporate swag, expanding physical swag with unforgettable, interactive experiences. With AR-powered merch, you can engage employees, partners, and clients like never before, leaving a lasting impression while boosting brand visibility and reach.
Ready to take your swag to the next level?