Company
BGaming, CryptoProcessing by Coinspaid
Industry
iGaming and Entertainment, Financial services
Headquarters
Valetta, Malta, Tallinn, Estonia
Size, Employees
200+
Swag42 became an official sponsor of Champions Lounge, the iGB L!VE 2024 side event organized by BGaming and CryptoProcessing by Coinspaid. We designed a custom collection of 405 event merch items inspired by Formula 1.
Context
Our clients, BGaming & CryptoProcessing by CoinsPaid, cohosted the Champions Lounge, a private side event as part of iGB L!VE 2024. The event was designed to bring together top professionals from the iGaming and crypto industries for networking and adrenaline.
The venue’s location was a major highlight: the iconic Circuit Zandvoort, a legendary Formula 1 track in Amsterdam’s suburbs.
Guests were treated to high-speed laps around the circuit in lightweight, race-prepped BMWs, driven by professional drivers.
The evening continued with an entertainment program, styled similarly to a late-night show (similar to The Tonight Show and Graham Norton), with sharp humor, engaging interviews, and networking.
Our clients wanted to offer exclusive, premium merch items to make the event even more special. So, Swag42 stepped in as the official event merch sponsor. We created a custom collection and distributed it through a swag store.
The themed collection was so stylish that attendees lined up to get their memorable gifts.
The high-end collection
Swag42 became the official sponsor of event gifts, designing the entire collection. We produced and delivered 405 branded event swag items, all inspired by Formula 1.
- Denim shirts
- Bomber jackets
- Zip up hoodies
- Zip polos
- Rolled sleeve T-shirts
- High socks
- Shopper bags
5/5
merch quality
5/5
communication quality
Thank you so much, guys! You made this event truly special. I’m sure our guests will love and wear this beautiful collection for a long time. Well-done.
Lubov Stelmakh
Event Manager at BGaming
Rolled sleeve T-shirt
Crafted from a 240gsm French terry fabric and finished with a cozy ribbed neckline, this T-shirt is incredibly soft, stretchy, and comfortable. The medium fit allows easy movement, and the stylish rolled sleeves are perfect for adding a custom label.
The look is completed with a vibrant print with a helmet that captures those Formula 1 vibes, BGaming, CryptoProcessing by CoinsPaid, and Champions Lounge event logos.
Denim jacket
Our top-selling denim model is a unisex denim jacket, and this time, it flew off the shelves. Crafted from durable cotton denim fabric, it features classic flat chest pockets and a secure button closure at the front.
The final touch is a vibrant, sewn-on tag with a helmet design, adding a bright pop of color to its minimalistic style.
Bomber jacket
Another popular item from the collection is our regular-fit bomber jacket. Crafted from GOTS-certified cotton, it features set-in sleeves, two practical welt pockets, an insert collar, and the event’s logo on the front.
Zip-up hoodie
This medium-fit zip-up hoodie is made from premium GOTS-certified cotton with a substantial 320 gsm weight. It features a high-neck hood, raglan sleeves, and a minimalist design that makes it perfect for everyday wear.
Zip-up polo T-shirt
For those who love a smart-casual style and a polished look, we designed a classic polo T-shirt with a modern zip neckline and a semi-fitted cut. It’s the perfect choice for casual office environments, business travel, and social events with a laid-back, relaxed vibe.
Shopper bag
These custom-printed shopper bags were designed to carry event swag and essentials. Their versatile design makes them perfect for shopping trips, weekend getaways, or even gym or beach bags.
Formula 1 simulator and swag pop-up store
All attendees received event swag at our Swag42 pop-up store. We had a special menu with all merch items, so attendees could see and choose what they liked.
Beyond this, our clients organized a lottery where participants could win our custom merch. To get a token for the lottery, guests needed to drive a virtual car on the track – a Formula 1 racing track simulation.
After the drive, they received a token and used it to play the lottery and win cool event swag.
All guests truly enjoyed playing the simulator. After just a couple of hours, only one T-shirt was left, and a lot of positive feedback was received.
Impact and results
SWAG42 was proud to participate as the official event gift sponsor.
5/5
service quality
5/5
Net Promoter Score
The impact of the event was visible the next day at the main iGB Live conference — it was fantastic to see so many attendees walking the expo floor in Champions Lounge merch. It sparked conversations and left a lasting impression of both the event and the brands behind it.
Overall, the Champions Lounge was an incredibly well-executed gathering that combined entertainment, brand exposure, and top-tier networking in one memorable experience.
Anna Yanchenko
Event Manager at Swag42
What I appreciate most about SWAG42 is that we’ve collaborated on many projects, but a few of them truly stand out because they treated us as partners. From the F1-themed event, where they created an amazing collection of items for us, to the biggest charity event in Malta’s iGaming industry, SWAG42 always said yes, believed in our ideas, and supported us with the coolest merch when we needed it most!
Lubov Stelmakh
Event Manager at BGaming