Swag42 produced 832 custom merchandise items for the Dream Big. Give Bigger. charity collection, created with BGaming to support DAR Bjorn in Malta. The merchandise supported fundraising at NEXT Summit Valletta 2025 and the DAR Bjorn Charity Gala.

About the DAR Bjorn Charity Gala

The DAR Bjorn Charity Gala took place at Villa Bighi in Kalkara, Malta, on 9 May 2025. It was co-organised by BGaming, White Label Casinos, and NEXT.io. Swag42 was the event’s merchandise sponsor.

At the time of the 2025 gala, DAR Bjorn operated homes in Qormi and Żebbuġ and was raising funds for a new respite centre. The planned facility would provide short-term care for people with severe neurological conditions, including ALS and MS, and support their caregivers.

Guests could contribute through tickets, sponsorships, art auctions, raffles, and purchases from the charity merchandise collection.
Artwork presented during the DAR Bjorn Charity Gala 2025 auction

Swag42’s merchandise contribution

Swag42 produced 832 merchandise items for the collection. Items were offered in exchange for donations at a dedicated stand during NEXT Summit: Valletta 2025, held on 7–8 May, alongside the fundraising activity at the gala.

832

merchandise items produced

€15

suggested minimum donation

Guests visiting the Dream Big. Give Bigger. fundraising merchandise stand

The suggested minimum donation was €15, with contributions reaching €3,000. After the event, Swag42 donated all remaining merchandise to DAR Bjorn for continued fundraising.

At BGaming, we always strive to go beyond the expected and do something more. So when we were preparing for the DAR Bjorn Charity Gala, we weren’t just thinking about attracting more donations — we wanted to surprise, engage, and inspire. 

That’s how the ‘Dream Big. Give Bigger’ collection was born. Special thanks to the Swag42 team for incredible support in making this collection a reality.

Lubov Stelmakh

Lubov Stelmakh

Event Manager at BGaming

The Dream Big. Give Bigger. collection

Swag42 and BGaming developed Dream Big. Give Bigger. as a coordinated charity collection, combining apparel, everyday accessories, and reusable packaging.

The line included:

  • Shopper bags
  • Sunbed towels
  • High socks
  • Glass water bottles
  • Short-sleeved sweatshirts
  • Regular-fit T-shirts
  • Reusable zip-lock packaging
  • Laptop cases
  • Baseball caps
Design visuals for the Dream Big. Give Bigger. charity merchandise collection

The visual identity combined black and white with burgundy accents. DAR Bjorn branding and the campaign message connected the different product categories.

Black charity shopper bag with burgundy handles and Dream Big. Give Bigger. print
Oxford 900 shopper bag with contrasting handles and campaign branding.
Black vegan leather laptop case with DAR Bjorn and campaign branding
Vegan leather laptop case with campaign branding, designed to double as a mouse pad.
Front and back views of the black campaign baseball cap
Cotton baseball cap customised with printing and embroidery.
White cotton-blend charity socks with ribbed cuffs and burgundy branding
Cotton-blend high socks with ribbed cuffs and campaign branding.
Glass water bottle with a burgundy branded neoprene sleeve
500 ml glass bottle with a branded neoprene sleeve.

The apparel was packed in reusable matte zip-lock bags carrying a thank-you message for donors and a reminder of the cause they supported.

Impact and results

The organisers’ 2025 gala recap reported more than 400 guests and €200,000 raised overall. Tickets, sponsorships, auctions, raffles, and merchandise purchases contributed to that total.

€200,000

total raised by the gala

400+

gala guests

Together, we raised €200,000 for DAR Bjorn. 400 people showed up, not just for a party, but to stand with those who need us most.

It was a big and meaningful charity project for BGaming! I still get goosebumps thinking about the energy in the room, the generosity and the hope we all shared that night.

Lubov Stelmakh, Event Manager at BGaming

Lubov Stelmakh

Event Manager at BGaming

The funds were raised to support construction of the new DAR Bjorn Respite Centre. Swag42’s contribution combined collection design, merchandise production, packaging, and support for the fundraiser.

Planning a charity gala or fundraising event? Swag42 can help you develop a custom merchandise collection around your cause and event identity.