832 custom merch items for the DAR Bjorn Charity Gala
Company
BGaming
Industry
Entertainment Providers
Headquarters
Valletta, Malta
Size, Employees
201–500
- Event merchandise
Swag42 produced 832 custom merchandise items for the Dream Big. Give Bigger. charity collection, created with BGaming to support DAR Bjorn in Malta. The merchandise supported fundraising at NEXT Summit Valletta 2025 and the DAR Bjorn Charity Gala.
About the DAR Bjorn Charity Gala
The DAR Bjorn Charity Gala took place at Villa Bighi in Kalkara, Malta, on 9 May 2025. It was co-organised by BGaming, White Label Casinos, and NEXT.io. Swag42 was the event’s merchandise sponsor.
At the time of the 2025 gala, DAR Bjorn operated homes in Qormi and Żebbuġ and was raising funds for a new respite centre. The planned facility would provide short-term care for people with severe neurological conditions, including ALS and MS, and support their caregivers.
Swag42’s merchandise contribution
Swag42 produced 832 merchandise items for the collection. Items were offered in exchange for donations at a dedicated stand during NEXT Summit: Valletta 2025, held on 7–8 May, alongside the fundraising activity at the gala.
832
merchandise items produced
€15
suggested minimum donation
The suggested minimum donation was €15, with contributions reaching €3,000. After the event, Swag42 donated all remaining merchandise to DAR Bjorn for continued fundraising.
At BGaming, we always strive to go beyond the expected and do something more. So when we were preparing for the DAR Bjorn Charity Gala, we weren’t just thinking about attracting more donations — we wanted to surprise, engage, and inspire.
That’s how the ‘Dream Big. Give Bigger’ collection was born. Special thanks to the Swag42 team for incredible support in making this collection a reality.
The Dream Big. Give Bigger. collection
Swag42 and BGaming developed Dream Big. Give Bigger. as a coordinated charity collection, combining apparel, everyday accessories, and reusable packaging.
The line included:
- Shopper bags
- Sunbed towels
- High socks
- Glass water bottles
- Short-sleeved sweatshirts
- Regular-fit T-shirts
- Reusable zip-lock packaging
- Laptop cases
- Baseball caps
The visual identity combined black and white with burgundy accents. DAR Bjorn branding and the campaign message connected the different product categories.
The apparel was packed in reusable matte zip-lock bags carrying a thank-you message for donors and a reminder of the cause they supported.
Impact and results
The organisers’ 2025 gala recap reported more than 400 guests and €200,000 raised overall. Tickets, sponsorships, auctions, raffles, and merchandise purchases contributed to that total.
€200,000
total raised by the gala
400+
gala guests
Together, we raised €200,000 for DAR Bjorn. 400 people showed up, not just for a party, but to stand with those who need us most.
It was a big and meaningful charity project for BGaming! I still get goosebumps thinking about the energy in the room, the generosity and the hope we all shared that night.
The funds were raised to support construction of the new DAR Bjorn Respite Centre. Swag42’s contribution combined collection design, merchandise production, packaging, and support for the fundraiser.
Planning a charity gala or fundraising event? Swag42 can help you develop a custom merchandise collection around your cause and event identity.