Live-painted event giveaways by Swag42 x CryptoProcessing by CoinsPaid

The story of setting up an art point where artists painted unique event giveaways in front of the audience.

Context

Like any other exhibitor, our client, CryptoProcessing by CoinsPaid, faces the biggest challenge of today’s event industry: creativity.

CryptoProcessing by CoinsPaid was hosting a side event for its partners alongside one of the largest iGaming conferences, ICE Barcelona 2025. The goal was to strengthen partner connections and increase brand visibility. To achieve this, they needed to offer visitors a memorable and engaging experience.

Earlier, Swag42 organized creative event collaborations with CryptoProcessing by CoinsPaid (read about our Champions Lounge collaboration at the legendary Formula 1 spot). But for this side event, we created something even more engaging.

Solution: live-painted event giveaways

Visualize how you walk around the side event and come across an art point where a professional artist transforms a jeans jacket into a memorable masterpiece you take home. 

You select the design and watch the artist bring it to life right before you. Would you wait in line for this show? Yes! And so did the people at the ICE Barcelona 2025 side event.

Swag42 branded blue denim jackets, adding DTF-print partners’ logos: Swag42 and CryptoProcessing by CoinsPaid.

Live art that engages

As you know, event visitors love engaging experiences. Even more, they enjoy watching art—especially when they can be part of the process, selecting designs and making real-time adjustments.

In addition to the show, the event guests receive a premium-quality event giveaway that fits into everyday wardrobe. An activity like this naturally attracts happy, engaged attendees who become loyal potential customers.

In this specific case, it was a win-win activation for both Swag42 and Cryptoprocessing by CoinsPaid. Our client strengthened partner relations by holding meetings, scheduling follow-ups, and upselling. What is more, they boosted brand visibility through user-generated posts full of photo and video content.

As for Swag42, more than a half of the attendees converted to our quality leads.

Event giveaways painted by professional illustrators

For the activation, Swag42 and CryproProcessing by CoinsPaid invited two Barcelona-based illustrators who made the event giveaways live-painting performance: 

• Joan Alturo boasts editorial projects for The New York Times, Forbes, and NBC News with a critical, provocative, and fun touch.
• Clara Cabrera is a visual artist who participates in live event painting shows and workshops, street murals, and editorial projects. 

Out of 130 event giveaways, they painted 30 jackets in advance. Additionally, the artists prepared creative mock-up designs beforehand. Thus, the guests had 3 options to choose from: 

• Ready-painted and fully dry denim jackets:

• Live-painted event giveaways based on the mock-ups:

• Custom-painted jackets:

Results

The customer left Barcelona full of new collaboration opportunities with positive networking vibes and provided warm feedback to our team:

Looking for more fresh ideas to attract visitors to your booth? Swag42 is ready to provide end-to-end merch support for any event.