Since 2023, Swag42 has supported JoinAff with custom event merchandise. Read the full partnership story and see the best event merch we created.
Company
JoinAff
Industry
iGaming
Headquarters
Nicosia, Cyprus
Size, Employees
100+
Context
JoinAff is an active affiliate network that stands out boldly at the industry’s biggest events. Since 2023, they’ve trusted Swag42 to produce creative merch that helps their team stand out on crowded expo floors.
For affiliate companies that rely on reputation and direct outreach, high-quality swag is a billboard and business card.
The cooler the merch, the more opportunities you have at the conference: it signals you’re a professional organization that invests in details and partners and makes your outreach memorable.
Asadova Yanina
Event Manager, JoinAff
To produce custom event merchandise, JoinAff turned to Swag42.
We selected Swag42 for the detailed approach to work, variety of fabrics, and ideas.
Asadova Yanina
Event Manager, JoinAff
Solution
Swag42 and JoinAff made collaborative branding to create a shared experience that stresses their combined strengths at the three biggest iGaming conferences:
- IGB Live Amsterdam 2024
- IGB Live London 2025
- Sigma Rome 2025.
Swag42 delivered custom event merchandise with JoinAff x Swag42 logos. Together with the customer, we opted for black and white colors, which reinforce solidity and quality, and read as reliable and confident on the show floor.
1539
total items
3
conference spot
Merch design concept
The main design idea uniting all three swag collections was to blend the JoinAff branding with the event location highlights.
Swag42 was among the first to launch ‘memory’ swag drops — pieces tied to the conference location. We did it before it went mainstream, and now everyone copies the idea.
Why? Because it works: people keep these items, use them, and cherish them like a souvenir — a memory they want to hold.
Anna Yanchenko
Event Manager, Swag42
The secret to branded event merchandise people love: universal colors and smart-thought branding. Today, people expect minimalist or unique branding, not shouty logos.
IGB Live Amsterdam 2024 collection (128 pieces)
For IGB Live, we build branding design around the stunning Amsterdam street views:
Rolled-sleeved unisex T-Shirt
Made of single jersey of 200 GSM, the long T-shirt has trendy rolled sleeves and a freeze-dried patch with raw edges.
Denim overshirt with patches
This denim overshirt is Swag42’s signature piece because it is comfortable, versatile, and always on-trend, embodying Swag42’s approach to fashion design. The shirt was branded with a combo of embroidery, patches, and black matte buttons.
What we love about Swag42 is the fabric and printing quality, and how they embody our desires.
Asadova Yanina
Event Manager, JoinAff
Casual oversized hoodie
The hoodie is a casual and fresh fit, featuring a minimalist contrast 3D print.
Classic baseball cap
The cap with embroidery completes the collection. All these items complement one another to create a cohesive look. That’s what we call an individual brand collection.
Custom event merchandise for IGB London 2025 (411 items)
The iGB London collection centers on a classic, restrained black-and-white palette and minimalist design—the London map and Big Ben motifs of the JoinAff’s brand blue.
The custom swag drop had:
- Black and white oversized T-shirts
- Xiaomi pocket printers
- Branded notebooks
- Custom pens
- Branded lanyards
Custom-branded T-shirts
The black and white T-shirts are made from French terry of 240 GSM, a thick, durable, and wear-resistant fabric that has proven its quality over the years.
The grey T-shirt is made of single jersey of 200 GSM. Blending 92% cotton and 8% elastane, the fabric is breathable, lightweight, and keeps its shape well.
Xiaomi pocket printers
This is one of the most surprising branded event merchandise. It is a gift that everyone doesn’t mind having, but will hardly buy for themselves.
Branded notebooks
High-quality branded notebooks remain one of the most desired custom merchandise. These soft-touch eco-leather matte notebooks were a hit.
Zero-waste package bag for branded event merchandise
Made of drawstring calico fabric, a sturdy natural cotton, it can be reused for packaging daily things.
Sigma Rome 2025 collection (~1000 items)
For Sigma Rome 2025, we added a red color to the black and white palette, along with a straightforward Rome print.
The combination of red, black, and white is powerful because of its high contrast and symbolic weight: red signals passion and energy, black suggests elegance and mystery, and white stands for purity and simplicity.
The branded event merchandise drop included:
- Branded Tamagotchis
- Oversize T-shirts
- Acid-washed hoodies
- Custom raincoats
- Sports towels
- HUGO BOSS notebooks
- Black oversized T-shirts
- Canvas shoppers
- High socks
5/5
Merch quality
5/5
Communication quality
Tamagotchi with the JoinAff x Swag42 branding
Tamagotchi is a wink to millennials — a small nostalgia trigger that makes people smile. It proved to be a perfect icebreaker to start a conversation.
Oversize T-shirts
As long as customized T-shirts are the most universal, lightweight, and casual swag, the customer also ordered them for Sigma Rome. We branded the black and white T-shirts with prints and embroidery.
Acid-washed hoodie: branded event merchandise that won the audience
The absolute favourite was the acid-washed 100% cotton grey hoodie. As the fabric is hand-colored, each piece is unique and cannot be replicated. These hoodies gave away like hot cakes during the first conference day.
Custom raincoat
White custom raincoat is made from waterproo100% polyester with a standing collar and zip closure.
Practical custom event merchandise: quick-dry towel and HUGO BOSS notebook
HUGO BOSS is a renowned label synonymous with classic quality and style. The quick-dry towel is a practical event giveaway that keeps JoinAff’s logo in view repeatedly after gym, pool, or beach.
Results
JoinAff’s partnership with Swag42 proved that well-designed event and tradeshow merchandise is a strategic asset.
Across iGB Amsterdam 2024, iGB London 2025, and SiGMA Rome 2025, we delivered 1,539 premium items that triggered conversations and made impressions.
The restrained black-and-white palette, the location-driven “memory” designs, and playful surprises (Tamagotchis, pocket printers) created shareable moments, stronger partner conversations, and brand recall.
5/5
Process efficiency
5/5
Net Promoter Score
JoinAff got bold, memorable merch that looked premium, worked in real life, and supported the event goals.
We appreciate Swag42’s process efficiency, quality of communication and the people we work with. That’s what differentiates a long-term partner from one-off suppliers.
Yanina Asadova
Event Manager, JoinAff
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