If you attend events regularly (and some go to dozens a year), you know how quickly merch costs can add up. Want something budget-friendly without compromising on quality? We created a list of top event swag ideas for any budget.
Swag42 attends 30-40 conferences every year and accompanies hundreds of clients.
We saw some merchandise from another company at Sigma Dubai in 2024. We liked it a lot and decided to contact Swag42 to see what they can offer and to work on our first collection.
From concept to delivery, the process and communication were smooth. The hoodies, T-shirts, and caps looked great and resonated with our team and partners.
Mihaela Virlan
Project Manager at KNG Partners
We handpicked cool swag ideas for events from our experience to match different goals and budgets. No cheap, throwaway stuff here.
Here’s what you will find in our guide:
- Event swag under 20€ – small and practical items that attendees will appreciate.
- Event swag under 50€ – mid-range gifts that balance quality and affordability.
- Event swag under 100€ – premium swag for VIP guests and partners.
- Event swag higher than 100€ – high-end, exclusive gifts for special occasions or top-tier clients.
Event swag under 20€
Below, we’ve curated a list of affordable yet high-quality and practical items that event attendees will appreciate. All prices are listed netto and do not include packaging and delivery costs. VAT may apply.
Branded power bank (€15.29-€16.99)
Conferences are all about making new connections—lots of calls, QR codes to scan, and info to collect. So help attendees stay connected by gifting them a portable power bank. This way they will keep their devices charged and won’t miss any important contacts or opportunities.
Opt for compact devices with a decent capacity of 2000-3000mAh.
Premium notebook (€11.69-€19.95)
A premium, branded notebook is perfect for brainstorming ideas or taking notes during an event. And it’s just as useful back at the office. Our corporate merch catalog has a wide range of branded notebooks, but our clients’ favorites are the premium Hugo Boss editions.
Multi-adapter charger (€8.09-€19.99)
Event attendees often carry multiple devices, such as laptops, smartphones, and tablets. A multi-adapter charger lets them power up everything simultaneously, saving time and reducing clutter. Its portability also makes it a perfect travel companion.
Choose a durable, PET-cable option for long-lasting use.
Custom stickers (€2.29-€19.99)
Create a fun collection of branded 3D stickers. Add a touch of humor or unique characters to make them stand out. This way, event attendees won’t be able to resist grabbing one. They can stick them on their laptops, phone cases, or water bottles.
To create a memorable design, go beyond just branding your logo. Add elements tied to the event’s context, for example, conference location, iconic local landmarks, or relevant memes.
Aroma candle (€10.79-€15.99)
Imagine you return to your hotel room after a long day at a conference. You feel tired and ready to relax. A scented candle will create a cozy, relaxing atmosphere, helping event attendees recharge for the next day. It is a thoughtful swag idea for events that shows you care about attendees’ well-being.
Eco-friendly shopper bag (€14.39-€16.99)
A canvas tote bag is a great event companion. Attendees can use it to carry purchases, essentials, and all the swag they collect throughout the day. Even after the event, it stays useful for groceries and daily essentials.
You have two options to consider. First, you can follow the current trends and opt for a natural eco-friendly design with minimalist branding. Second, you can go for a super vibrant design that ensures your brand stands out both during the conference and afterward.
Accessory bag (€9.89-€18.99)
A spacious accessory bag organizes essentials like wallets, phones, and pens easily. Attendees can also use it beyond the event, for example, to carry small gym or pool essentials like resistance bands or protein bars and travel toiletries.
Hand sanitizer (€5.39-€5.99)
The COVID-19 pandemic has taught us all the importance of using antiseptics regularly. Throughout a day of networking, attendees will appreciate having a convenient way to stay clean and germ-free.
Choose compact and potable options like mini bottles (50 ml) or sprays. They are perfect for on-the-go use during the event and while traveling back home. In our catalog, you’ll find an antiseptic enriched with aloe vera, providing extra care for your skin.
Event swag under 50€
Branded T-shirt (€31.27-€50.00)
A high-quality T-shirt made from organic GOTS-certified cotton or bamboo is a gift that can be used both during the event and in everyday life.
Want to make your booth the center of attention? Try these ideas:
1. Add NFC-enabled tags, letting attendees scan and read your company’s personalized message or special wish.
2. Include AR-animated prints that will turn your T-shirts into interactive experiences.
Custom sweatshirt (€40.47-€49.99)
Just like a T-shirt, a custom sweatshirt is equally practical for events and everyday wear. To make it a keeper rather than hotel room clutter, go for a minimalist design and high-quality materials like heavyweight cotton (you can find them in our Sweatshirts catalog).
Phone & laptop cases (€27.89-€43.99)
Phone and laptop cases are the perfect mix of practicality and brand visibility. Attendees can use them immediately to protect their devices.
Eco-friendly lunch box (€21.59-€45.99)
A lunch box might not be used during the event (the conference catering has got you covered), but it’s sure to come in handy afterward. Perfect for healthy workday snacks, it promotes sustainability and convenience while keeping your brand in mind long after the event.
Choose appealing design and eco-friendly materials like recycled stainless steel and BPA-free, melamine-free options.
Branded wireless earbuds (€32.39-€35.99)
Wireless earbuds are a highly desirable tech gift that attendees will frequently use, whether for virtual meetings, workouts, or commutes, keeping your brand visible.
Event swag under 100$
Stanley tumbler or bottle (€53.99-€65.99)
Our clients especially love Stanley tumblers for their convenience and the ability to keep drinks cold for 11 hours or iced for 48. Their practicality and durability make them a cool swag idea for events and beyond.
Branded backpack (€70.39-€89.99)
A stylish branded backpack is a convenient item to carry all the swag from the event. Plus, attendees can use it for a gym session or a city stroll.
Opt for spacious backpacks with minimal branding for a sleek look.
Premium hoodie (€61.59-€95.00)
We highly recommend ultra-heavy cotton hoodies—you will feel the premium quality when you pick one up. Many of our clients also opt for branded hoodies with logos from top names like The North Face or Nike.
Hugo Boss umbrella (€58.65-€69.00)
Here’s a tip for events in the rainy season or in rainy locations like London or Amsterdam: bring handy items, like a stylish umbrella. For an extra touch of luxury, choose high-quality brands like Hugo Boss.
Personalized jacket (€56.31-€99.99)
A personalized jacket is a great item to slip on after a long conference for a relaxing evening walk around the city. Opt for a medium-fit or relaxed-fit option to ensure that cozy feel. Add some stylish branding, and voilà—the event attendees become ambassadors for your brand.
Want to make some noise at the conference? Customize branded jackets right at your booth. We did something similar with CoinsPaid at ICE Barcelona: we invited professional illustrators to paint denim jackets live. It was a magnet for attendees. Read the complete story here.
Event swag higher than 100€
If you’re searching for exclusive gifts for your VIP clients, here are some ideas:
Tech gadgets (€98.99-€299.99)
Choose tech gadgets that blend premium quality and everyday usefulness, such as Marshall wireless headphones, a MOLESKINE smart writing set, or even a home treadmill. So, every time your clients use them, they think of your brand.
Flannel or silk pajama set (€114.39-€129.99)
Imagine returning to your hotel room after a long conference day and slipping into a soft flannel or Armani eco-silk pajama. Treat your top-tier attendees to this comfort, and they will truly appreciate it.
Leather wallet (€109.65-€129.00)
A leather wallet is a timeless and practical gift to help your clients stay organized and stylish. Choose practical options with several compartments and card slots. We have trendy wallets from the Hugo Boss collection of premium quality and look.
Customized event pack (€123.92-€211.51)
Create a premium custom pack with top-tier goods like branded hoodies, personalized backpacks, and custom gadgets.
Plus, if you know your clients or business partners well, tailor custom packages to their interests. Do they love spending time outdoors? Give them a casual weekend set. Do they often travel to the mountains? Pack them together in a cozy comfort box filled with mountain essentials.
Need more event swag ideas or want to leave a lasting impression? We’ve got you covered. Contact the Swag42 team for a free consultation.